Many prefer PPC and social media over SEO because they seem to bring quicker results. But those who truly know what financial benefits SEO can bring know that it’s actually a much wiser investment.
Investing in SEO brings with it a lot of doubt and uncertainty from those who want to see immediate results. You’ve probably heard at least one of the following arguments: “it’s too unpredictable, “there’s no timeline for returns”, and “it’s not clear how the costs add up.” These are just a few of the common refrains once SEO is brought up during budgetary planning meetings.
What many businesses don’t realize is that in 2016, Borrell Associates predicted that the SEO industry would reach $80B in revenue by 2020. A strong SEO combined with a clever content marketing campaign strategy will bring more qualified traffic to your website. Not just any kind of traffic, but highly valuable traffic. The proof is in the conversion rate.
Many still opt out and ignore SEO, thinking that missing out on online conversions is not a big deal. This actually damages businesses in the long run. A broader explanation about the risks of ignoring SEO is found in my article on Search Engine Land.