Praise

Chris Sherman | Founding Editor, Search Engine Land, andVP Programming, Search Marketing Expo

An essential guide to best practices and cutting-edge tactics that belongs on the desk of all search marketing professionals, especially in these days of nearly constant change, updates, and new approaches by the search engines.

Greg Jarboe | President of SEO-PR, and author of YouTube and Video Marketing

The Art of War isn't about Chinese pottery, and The Art of SEO isn't a paint-by-numbers kit. This 900-page book is a comprehensive guide to search engine optimization strategies and tactics written by three SEO experts: Eric Enge, Stephan Spencer, and Jessie Stricchiola. The chapters in the third edition on Content Marketing as well as Panda, Penguin, and Penalties are must-reads for anyone interested in mastering search engine optimization.

Taki Moore | Coach Marketing Expert

"Staying on top of your SEO is crucial to your marketing game - and for this The Art of SEO is the best resource out there, by experts who know the art and the science of SEO."

Seth Besmertnik | CEO and Co-Founder, Conductor

"In a world where consumers spend more time on the web than all other media combined, getting found is crucial to business success. The Art of SEO unlocks the core of what it means to get found and how to accelerate your growth through creating value for your customers. This is a must-have for any progressive marketing team."

Lewis Howes | two-sport All American, Olympic hopeful, entrepreneur, and the host of The School of Greatness podcast

"The Art of SEO continues to be one of the best educational resources for having an SEO strategy that dominates. With SEO being a fast-paced, ever-evolving field, the third edition is a must to stay on top of the latest updates and changes."

Steve Spangler | Founder of Steve Spangler Science

"If I'm going to devote time to learning something, I want to learn from the best. The authors of The Art of SEO are simply the best at what they do...and they share their expertise in such a way that it's easy to read and understand. Whether you're a CEO or just climbing up the ladder, you should have a solid foundation of SEO and this book is where to start."

Neil Patel | Co-Founder of Crazy Egg

"The Art of SEO doesn't just arm you with facts and knowledge, it provides you with the strategies to dominate the search engines. It continues to be the most comprehensive book out there for everyone, from absolute beginners to advanced SEOs looking to hone their skills."

Ramez Naam | Former Relevance Group Program Manager, Bing, and Author of Nexus

"This is the book to read on SEO, packed full of knowledge from beginner to expert to master."

Kristopher B. Jones, Founder of LSEO.com and best-selling author of Search Engine Optimization: Your Visual Blueprint to Effective Internet

"The Art of SEO represents a comprehensive and instructive guide to mastering search engine optimization for webmasters new and experienced. While the SEO industry continues to evolve, the primary teachings of this seminal book hold constant - SEO continues to be an art that can be learned and finessed when armed with the tools and tips recorded in these writings. "

Jeni Larson Hott, 7 Figure Blogger

"Once again, The Art of SEO takes its place as the only SEO book on my bookshelf. It is the first resource I recommend to both new and experienced bloggers with good reason: it helped me lay the foundation that resulted in more than 100 million organic hits to my site and has repeatedly achieved stellar results for those I've mentored. In its third edition, The Art of SEO expands to cover the latest on search engine logic, social implementation, and staying ahead of the ever-changing algorithms. A brilliant, concise, essential guide to search engine optimization that every online marketer should read and put into practice."

Chris Goward | Founder and CEO of WilderFunnel, and the Author of You Should Test That!

"If you ever want to sell anything, you can't overestimate the importance of understanding search behavior. And there's no stronger team of A-players to write about search engine optimization. Everyone should read this book!"

Ken Rutkowski

"After diving into the third edition of The Art of SEO, I felt like a gladiator armed with all the right knowledge and tools to take on the ever-changing world of SEO."

Gokul Rajaram | Product Engineering Lead at Square, former Product Director, Ads at Facebook, Former Product Director, AdSense at Google

"The Art of SEO combines the expertise of three leading search experts in the world, making it an invaluable resource."

Brian Tracy | President of Brian Tracy International

"The Art of SEO is an innovative book that can change your fortune and the future of the company forever, starting with the very first page. The book is full of valuable information that will save you countless hours - and perhaps make you millions of dollars - when promoting your business online. The concepts and ideas presented are easy to understand and follow, which is key for brands or companies that are busy focusing on their product or service, but need to keep well-informed The three authors behind this book, Stephan Spencer, Eric Enge, and Jessie Stricchiola, bring together collectively decades of experience and share some of their most innovative methods, research, and strategies to save you valuable time and money in accomplishing measurable results in your SEO. Being in its third edition the authors of The Art of SEO are constantly following the latest changes, and providing the most up-to-date, comprehensive, tried-and-tested methods to keep you ahead of the curve. As I've said in many of my talks, if you're not upgrading your skills, you're falling backwards. The Art of SEO gives you the latest information to stay competitive in the field, with all the knowledge readily available at your fingertips."

Cyrus Shepard | Director of Audience Development, Moz

"When people ask me what SEO book they should read, The Art of SEO is the first and only one I mention. Plus, it's the only SEO book that's both technically sound and constantly updated. Highly recommended."

Jordan Koene | VP of Professional Services, Searchmetrics

"Hands down the most valuable book on understanding SEO!"

Sean Kainec | Head of SEO, Home Depot

"It doesn't matter if you have decades in the industry or just want to find out more about this thing people call SEO; The Art of SEO is an exceptional guide. Coming from some of the world's leading marketers, the updated theory, insights, and strategies are first class and a must-have in your library of knowledge."

Erin Everhart | Lead Manager, Digital Marketing, SEO, at The Home Depot

"No industry has gone through as much change in the past five years as SEO, and no resource captures how we adapt to that change better then The Art of SEO. From planning your strategy and understanding all of the technical considerations to demystifying mobile and local, The Art of SEO covers it and makes it very clear that SEO is not only very much alive, but quickly becoming the strongest traffic-driving channel. Anyone working in digital or anyone who owns a website needs to read this book."

Zac Johnson | Superaffiliate and Blogger and ZacJohnson.com

"The moment you think you know everything about SEO, this book will put you back in your place."

Bryan Eisenberg | New York Times Bestselling Author of Call to Action and Always Be Testing

"The Art of SEO is the perfect complement to the science of conversion optimization. This book is a must-read volume by three highly regarded industry veterans."

John Chow | Superblogger, JohnChow.com

"Anyone who wants to know how SEO really works must read The Art of SEO. This is a true reference work."

Joseph Kerschbaum | Author of Pay-Per-Click Search Engine Marketing: An Hour a Day

"The third edition of The Art of SEO expands and enhances a book that was already the industry standard for SEO education and strategy. Anyone looking to optimize their website and get better rankings on the search engines should keep this book on their desk and refer to it daily. All of the advanced technical SEO strategies are covered in a straightforward method that is easy to understand and action-oriented. When you are finished reading this book, you will have a better grasp of how search engines work and how you can optimize your website with expert proficiency.If you want to drive more traffic to your website, engage your audience on a deeper level, generate more sales, and grow your business - this book lays out the plan for you."

Amy Africa | CEO, Eight by Eight

"DO NOT BUY THIS BOOK. Please. I beg of you. If you compete with us or with any of our clients, do not buy this book. It's become our go-to source for anything -- and everything -- we need to know about successful search engine optimization."

Eric Ward | "a.k.a Link Moses"

"I've known and followed the authors for years, each a bona fide expert in their own right. Their collective wisdom in one book is truly a gift to the industry. This has to be the #1 "must-read" SEO book ever written."

Gord Hotchkiss | President, Enquiro Search Solutions

"In The Art of SEO, Eric Enge, Stephan Spencer, and Jessie Stricchiola have taken on the daunting task of compiling a comprehensive, step-by-step walk-through of what it takes to rank well on search. They go well beyond the usual tactical aspects, addressing fundamental changes like understanding user intent, integrating an SEO culture within your organization, properly measuring success, and managing an SEO project. This is a deep, deep dive into the world of organic optimization, and you couldn't ask for better guides than Enge, Spencer, and Stricchiola. Clear a place on your desk, because this is going to be your SEO bible."

Tim Ash | CEO of SiteTuners.com, and author of the best-selling Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions

"The Art of SEO is really about the science of SEO. This detailed and practical guide to SEO mastery, from a panel of all-star practitioners, will give you the edge. Get it before your competitors do!"

Sara Holoubek | CEO, Luminary Labs

"Rarely does a work so thoroughly deconstruct the art and science of SEO: what it is, how it works, who makes it happen, and why it is important to the modern firm."

Sean Singleton | Digital Marketing Manager, American Apparel

"The Art of SEO, Third Edition, reads like an Ian Fleming novel, intriguing the reader with surprising insights and exciting new ideas...all while making SEO seem oh-so-sexy."

Mike Moran | Co-Author of Search Engine Marketing, Inc. and author of Do It Wrong Quickly

"As a co-author of a book people refer to as "The Bible of Search Marketing", so you might think that I wouldn't recommend other search books. Not so. But I recommend only highly excellent search books written by outstanding search experts. The Art of SEO easily clears that high standard and i a must-read for anyone serious about organic search success."

Vanessa Fox | Author of Marketing in the Age of Google

"Search is becoming increasingly important for marketers to understand. Businesses that don't include organic search as a core component to their marketing efforts risk being left behind as their competitors and their customer move forward. This book cover a lot of ground - it's full of stats, advice, and tools to equip marketers in their organic search efforts."

Ken Jurina | President and CEO, Epiar

"Regardless of whether you're a beginner or an expert search marketer, The Art of SEO delivers! From keyword research and search analytics to SEO tools and more!"

Will Critchlow | Co-Founder, Distilled

"There are no better guides through the world of SEO - the combined experience of these authors is unparalleled. I can't recommend highly enough that you buy this book."

Allen Weiss | Founder and CEO, MarketingProfs

"Simply put...The Art of SEO is a smart book on search engine optimization. Neatly laid out, comprehensive, and clear...this edition explains the nuances of cutting edge tactics for improving your SEO efforts. I refer to it constantly."

Jim Sterne | Producer of the eMetrics Marketing Optimization Summit and Chairman of the Web Analytics Association

"Roll up your sleeves, buckle your seat belt, and take the foot off the brake. You are about to go on a journey from the basics to the very high-end, enterprise level, and then into the future of the art of SEO. These three authors have been involved in Internet marketing from the very start and have hands on experience. These are not pundits in the search for an audience bu practitioners who have actually done the work, know how it's done, and have the scars to prove it. This is a dynamite primer for the beginner and a valued resource for the expert. Clear, concise, and to the point, it may not make you laugh or make you cry, but it will make you smart and make you successful."

Dana Todd | President of Interimpathic and Co-Founder of SEMPO (Search Engine Marketing Professional Organization

"There is only a small number of books I recommend to people who want to truly grok search, and this is one of them. The Art of SEO is practical, tactical, deep, and wide. There is no other book more comprehensive in scope that also goes so deeply on the technical requirements of competing in today's search marketing war. Both beginners and experienced web developers can find wisdom and guidance in its pages, and will find themselves referring to it daily for examples and decision-making help."

Adam Audette | SVP, Organic Search, Merkle, and Lead SEO for Zappos.com

"In your hands is a definitive collection of SEO knowledge from three leading practitioners of the art. This book is required reading for my company, and we're also recommending it to our clients."

Barry Schwartz | News Editor, Search Engine Land, and Editor, Search Engine Round Table

"There are no better names in the search marketing industry to write a book on the art of SEO than these three authors. Each author has gems of knowledge to share individually, and all of them teaming up to write a book is like discovering a treasure."

Ben Jesson | Co-Founder and CEO of Converion Rate Experts

"An amazingly well-researched, comprehensive, and authoritative guide to SEO from some of the most well-respected experts in the industry: highly recommended for anyone involved in online marketing."

Mitch Joel | President of Twist Image, and Author of Six Pixels of Separation

"There is an art (and science) to search engine optimization. It's not always easy, it's not always obvious, and the results depend a lot on what the major search engines are tinkering with under their own hoods. Thankfully, there is a book like The Art of SEO to shine a light, give you some clues, and help you get ahead of your competitors."

Duane Forrester | Author of New York Times Best-seller How to Make Money with Your Blog and Turn Clicks Into Customers, and Senior Project Manager, Bing, former SEMPO Board Member

"With over 80% of Internet sessions starting with a search, you should be looking for ways to develop traffic from search engines. The Art of SEO is a book I continually recommend to beginners and more experienced marketers. This book can shave years off the learning curve for anyone thinking of delving into the world of search marketing. The Art of SEO walks you through the most important steps in planning and executing a top-flight program. The authors of this book are trusted individuals whose repeated, proven success working with SEO and social media marks them as leaders. Easy to understand and well-written, this book walks you through everything you need to understand to be successful with your SEO campaigns. Read now, prosper now and later."

Ross Dunn | CEO/Founder, StepForth Web Marketing, Inc.

"The world of SEO has had to adapt to many changes in the past few years, so the third edition of The Art of SEO is a must read. If you want to know the latest tried-and-true SEO techniques, then look no further."

Bruce Clay | President, Bruce Clay, Inc.

"I have personally known and respected each author for many years, and this book is a superb collection of their collective wisdom for implementing SEO for your website. I trust the information presented in this book will help readers accomplish their goals. You can never know too much about SEO in this ever-changing and competitive space. Read this book."

Christine Churchill | President, KeyRelevance

"Presenting the inner mechanics of search engine optimization is a daunting task, and this book has accomplished it with flair. The book reveals the closely guarded secrets of optimizing websites in a straightforward, easy-to-understand format. If you ever wanted to unravel the mysteries of the most enigmatic discipline on the Internet, this is the book you want as your guide. This book is so comprehensive and well-written, it might just put me out of a job."

Danny Sullivan | Editor-in-Chief, SearchEngineLand.com, Producer, SMX: Search Marketing Expo

"Written by some of the top minds in SEO!"

Andy Beal | Co-Author of Radically Transparent, Founder of Trackur and Marketing Pilgrim

"The Art of SEO is a masterpiece in search engine optimization techniques. Whether you're technical or creative, whether a coder, a designer, a copywriter, or a PR professional, you need this book."

Jeremy Schoemaker | Founder of Shoemoney Media, Author of Nothing's Changed But My Change: The ShoeMoney Story

"As an online marketing guy, I'm aware of how much your search engine visibility can either skyrocket or impede your traffic and earning potential. I rely on traffic from Google to drive my business forward. The Art of SEO is hands down the most complete and user-friendly resource for the real-world application of SEO, the kind that gets you paid."

Disa Johnson | CEO, Searchreturn

"This must-have book by industry heavyweights is a milestone. The material is convincing and compelling. Most important of all, the ideas make powerful strategies for successfully marketing sites online."

Jenise Henrikson | CEO of Search Engine Journal

"Stephan Spencer, Eric Enge, and Jessie Stricchiola represent three of the most respected minds in SEO. This book is packed with both comprehensive "explainer" content, and also actionable strategies backed by data. It's an ideal foundational study for beginners, and a critical update for veteran marketers who want to get current. If you're looking for just one book on SEO, this is it."

Michael Kahn | Global CEO, Performics

"In an ever-changing digital landscape, implementing a successful SEO program remains a crucial foundational priority of leading brands. It drives paid, owned, and earned visibility that is critical to capturing intent wherever it is expressed. The Art of SEO is a must-read for any brand or agency that wants to drive discoverability and results through SEO. This book takes deep, technical topics and breaks them down into something applicable, accessible, and usable.