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The Ins and Outs of YouTube SEO

February 3, 2019 By Stephan Spencer Leave a Comment

YouTube is considered the second largest search engine after Google, but many are still treating it as a social media website. In social media, your goal is to post remarkable and valuable content that will help increase your influence. It’s different when it comes to YouTube. Not only should you post content, but you also have to optimize it as well.

Several videos can focus on the same topic, but some may have millions of views and others are close to non-existent. One can say that the difference lies in how the content is presented. The YouTuber maybe more interesting, and they already have a good follower base to start with. Or the vlog had exceptional editing that was done by a pro.

These are some comments, but the key difference here is what steps you actually took to optimize your video. Here are some tips you need to know to rank your video for the right keywords on YouTube.

Keyword Research is Still Very Essential

Just like writing content for your blog, keywords play an essential role in your YouTube videos. Start by conducting keyword research and find out what your audience would most likely search for by using the search bar.

Once you start typing in some phrases, you will see the popular searches according to YouTube Suggest.  

Don’t Forget to Monitor Your YouTube Search Rankings

The same way you’re tracking your positions on Google, it’s also important to do the same thing on Google since the main gist is treating the app as a search engine and not as a social media app. Many tools can help you track your videos’ progress.

Consistency is Key

Producing quality content is not enough. Aside from the number of views, one thing that keeps you relevant on YouTube is how large your subscriber list is. Maintain a good follower count by publishing your videos on schedule. Make sure there’s a video on Wednesdays if you promised your subscribers that you’re uploading every Wednesdays.

Start Optimizing

Now that the basics are covered, it’s time to optimize. For a step-by-step guide on how to do it, check out my article on Search Engine Land.

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