Praise

Nir Eyal | Bestselling Author of Indistractable and Hooked

The Art of SEO is an in-depth reference to search engine optimization as a discipline. In this 4th edition, industry veterans Eric Enge, Stephan Spencer, and Jessie Stricchiola once again explain the importance of SEO and crafted a step by step manual on how to take your website to new heights. This is a must-read for anyone in the marketing and digital space.

Seth Godin | Author of We Are All Weird

Hype-free, data-rich, and loaded with insight that's essential reading for anyone who needs a deep understanding of SEO.

Kara Goldin | Founder of Hint and Author of WSJ Bestseller Undaunted

The Art of SEO is an absolute must-have for anyone wanting to learn and implement SEO best practices and boost website rankings. Buy this book now!

Jamie Salvatori | Founder of Vat19

SEO can be a minefield if you’re not armed with the knowledge and resources to safely navigate this ever-changing landscape. Think of The Art of SEO as your field survival manual. Simply put, don’t leave home without it.

Eli Schwartz | Global CEO, Author of Product-Led SEO & Growth Consultant

The Art of the SEO is THE textbook for SEO. In our complex marketing world, SEO is more important than ever, and this is the book that every SEO practitioner, executive and technologist must read in order to understand how to build an effective SEO channel. To many businesses, an SEO channel will be their most profitable source of revenue and reading this book cover to cover will give a serious headstart in unlocking growth.

Aleyda Solis | SEO Consultant and Founder of Orainti

The Art of SEO is THE must-read reference of the SEO industry. If you're serious about learning SEO, it's a must-have.

Josh Greene | CEO, The Mather Group

I'd highly recommend this comprehensive overview of the SEO world. Written by veteran practitioners who've seen and done it all, it's essential to have a copy near your workspace. With the continuing rapid development of the industry, keep up-to-date is more important than ever.

Jason Hennessey | Founder and CEO of Hennessey Digital, Author of Honest SEO

The Art of SEO, 4th edition to anyone looking to improve their website's search engine optimization (SEO). This comprehensive book covers everything from the basics of search fundamentals, keyword research, and on-page optimization to more advanced techniques like link building, analytics, and dealing with manual penalties. The authors use clear and concise language to explain complex concepts, making it easy for even beginners to understand and implement SEO strategies effectively. One of the things I appreciated most about this book was the emphasis on ethical SEO practices. The authors stress the importance of creating high-quality content that meets the needs of users rather than relying on black hat tactics that can ultimately harm your website's rankings. Overall, this book is a valuable resource for anyone looking to improve their website's visibility and drive more organic traffic.

Barry Adams | SEO Consultant, Polemic Digital

The one book that every SEO needs to have. More than just an introductory text, The Art of SEO contains detailed insight and tactics to help every website succeed in organic search. This 4th edition clarifies the latest AI and machine learning developments that are driving the future of search and SEO.

Patrick Stox | Product Advisor & Technical SEO at Ahrefs

As I read through the book, I realized I've seen many of the proposed solutions and the same messaging coming from other SEOs over the years. It's amazing how impactful this book has been to so many SEOs and how it's teachings have proliferated in our industry.

Marcus Tandler | Co-Founder and Chief Evangelist at Ryte

The Art of SEO is an excellent resource for anyone interested in search engine optimization. The book covers a wide range of relevant topics, making it a comprehensive guide for SEO practitioners at all levels. All three authors are seasoned SEO veterans with a wealth of practical experience. They provide clear explanations and actionable advice, backed up by research and case studies, that can help readers improve their website's visibility in search engine results pages. The Art of SEO is also regularly updated to reflect changes in search engine algorithms and best practice, making it a valuable reference for anyone involved in SEO!

Gerry McGovern | Author of Top Tasks and World Wide Waste

The authors Eric Enge, Stephan Spencer, and Jessie Stricchiola are deep experts on the whole search and findability space. Their work and advice are clear and actionable.

Matt Church | Founder of Thought Leaders and Author of The Leadership Landscape

The authors Eric, Jessie, and Stephan are deep subject matter experts whose curiosity and focus shows up in this content rich book. Warm, smart and in service.

Neal Schaffer | Author of The Age of Influence

The Art of SEO is the definitive book on Search Engine Optimization. Period. The authors, Eric Enge, Stephan Spencer, and Jessie Stricchiola, are all experts in the field and have written the most comprehensive guide on SEO that exists. It covers everything you need to know to improve your website's ranking in search engines, from basic concepts like keyword research to advanced techniques like link building. This 4th Edition is a welcome revision in light of the recent advances in Generative AI and Google's own revision to their E-A-T framework (E-E-A-T). If you're serious about improving your website's visibility online with the most comprehensive and up-to-date information, then The Art of SEO is an essential read.

Brian Kurtz | Titans Marketing, and Author of Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing and The Advertising Solution

With so many marketing pundits foretelling the end of marketing as we know it--with the advent of Artificial Intelligence (AI) taking over the world, the promise of more institutional regulations, online marketing imposters making it more difficult for the good guys to do good--some of the really good guys are doubling down by releasing the 4th edition of their book on one of those areas where its demise has been erroneously predicted, Search Engine Optimization (SEO). The authors, Eric Enge, Stephan Spencer, and Jessie Stricchiola are not only doubling down but they are predicting even more opportunities in this vast and complicated online media choice. They believe, like most of the "good guys" do, that every challenge is an opportunity...and with the 4th edition of The Art of SEO, they not only update the opportunities, they create new avenues and applications available nowhere else.

Michael Stelzner | Founder and CEO of Social Media Examiner

The Art of SEO is a game-changing guide for anyone wanting to boost their online visibility and stay ahead in the ever-changing SEO landscape.

Allan Dib | Bestselling Author of The 1-Page Marketing Plan

SEO is a mystery for many marketers and entrepreneurs. Eric Enge, Stephan Spencer, and Jessie Stricchiola are undisputed masters of the craft. In this book they guide you step-by-step through understanding and implementing this important way of marketing.

Michael Geneles | Co-Founder of Pitchbox

Written by top SEO minds and pioneers of the industry, The Art of SEO: Mastering Search Engine Optimization (4th edition) is a must-read for anyone in the field. This comprehensive guide covers everything from fundamentals to advanced concepts like EEAT and Generative AI. Since its first edition in 2009, it has empowered generations of SEO professionals. A game-changing resource for all skill levels.

Marcus Sheridan | Author of They Ask You Answer

The Art of SEO is the go-to book on how to optimize your website for Google. Stephan Spencer, Eric Enge, and Jessie Stricchiola crush it with every edition. Invest your time in this book. You won’t be disappointed.

Roger Dooley | Author of Brainfluence and Friction

This comprehensive guide is your roadmap to digital success! With clear explanations, real-world examples, and actionable advice, it's the ultimate SEO resource.

Matt Gallant | CEO and Co-Founder BIOptimizers

What I love about the authors, their approaches, and this book is: their playing the long game and showing you how you can do the same. If you want to win the search engine game, this book is crucial to your victory.

Jay Abraham | Bestselling Author and Forbes Magazine “Top 5” Best Executive Coaches in the US

How serious are you about maximizing and multiplying, monetizing your ability to harness the dynamic force and power of SEO? I say dynamic, because it is not something static. Like game theory, your strategy needs to be preeminent, preemptive, and ever-evolving. The Art of SEO is deep, serious (yet eminently, elegantly, and stunningly clear and profoundly actionable)! The authors examine, explain, explore, and expose the real truths, the real inner workings, the real ethical means of optimizing SEO in a fast-changing, ultra-competitive online environment. You will finally and meaningfully grasp how to gain the most prized outcome imaginable: the sustainable “gift” of your target market’s fullest attention, presence, and trust! Every chapter is sincerely a complete short-course primer, masterfully distilled down to its most actionable, relevant, critical elements. If you’ve struggled trying to figure out who you can really trust to understand and meaningfully manage your SEO opportunities, read this book—then use it as a reality check against anyone you are now entrusting your most precious online relationship to.

Heidi Krupp | CEO of Krupp Kommunications

Integration of SEO into any strategic PR plan represents the evolution of our industry. Ultimately it’s this combination of SEO and PR that realizes the greatest message pull-through. With its practical tips, The Art of SEO has been invaluable to our PR firm and to me as a PR professional, helping us form our content and social media strategy as well as acquire more valuable backlinks from top media outlets.

Debra Mastaler | President of De9er Media

Written by in-the-trenches practitioners, The Art of SEO is a well-written step-by- step guide providing sensible and practical advice on how to implement a successful SEO program. The authors have created a readable and straightforward guide filled with concise and easily adopted strategies and tactics any online business can use. I now have a great resource to recommend when people ask, “Know any good books on SEO?"

Brett Tabke | Founder and CEO of Pubcon, the premier optimization and new media conferences

The definitive book on SEO just keeps getting better, as the new fourth edition of The Art of SEO is packed full of helpful new information.

Joe Pulizzi | Author of Epic Content Marketing and Content Inc.

SEO is still critical to a content creator's success. Whether you are a neophyte or an advanced search engine marketer, this book will take your business to the next level and help you drive real revenue opportunities.

Toni Sikes | CEO of CODAworx and Founder of The Guild

Since the science of search engine optimization changes daily, understanding those changes and executing from that understanding is critical to today’s business. This map in book form can help you navigate the seas of change and take control of your ship. The essential SEO guide will move you into the captain’s seat of online marketing.

Jenise Uehara | CEO of Search Engine Journal

The Art of SEO masterfully unravels the intricate world of search engine optimization, blending marketing and technical expertise to illuminate this often-misunderstood field. Providing insights that range from SEO fundamentals to advanced techniques, this book is an indispensable guide for beginners and an invaluable reference for seasoned practitioners. Stephan Spencer, Eric Enge and Jessie Stricchiola have written the definitive resource for anyone looking to excel in this hyper-dynamic landscape.

Derek Sivers | Author of Anything You Want and TED Speaker

Mastering' is the keyword of this title. Once you're ready to become an expert and reap the benefits, this is the ultimate deep dive.

Brian Dean | Co-Founder of Exploding Topics

The Art of SEO have helped thousands of people come to grips with the confusing world of search engine optimization. This new 4th edition is no different. With new examples, new strategies and new approaches, this book gives you the tools needed to get higher Google rankings using modern day strategies.

Dixon Jones | CEO of inLinks

The Art of SEO has always given readers the most comprehensive insights possible to the industry I have loved for decades. Every SEO should have a reference copy. I am delighted to see it refreshed and brought up to date.

Bartosz Goralewicz | Founder and CEO of Onely

The Art of SEO not only illustrates the broader landscape of search mechanics, but also zeroes in on constructing websites and content that harmonize with users' journeys. This guide transcends the typical mantra of 'create good content,' instead offering a detailed roadmap to crafting engaging online experiences that secure impressive rankings.

Christoph Cemper | Founder of AIPRM, LinkResearchTools, and Link Detox

Stephan Spencer, Eric Enge, and Jessie Stricchiola, the triumvirate behind The Art of SEO, are industry titans who've collectively transformed SEO. Their book is a global reference point, reflecting over 60 years of their combined expertise. It's an honor to endorse The Art of SEO and its authors—true pioneers in the realm of search.

Robert Allen | Author of Multiple Streams of Income and Co-Author of The One Minute Millionaire

The Art of SEO is a thorough and comprehensive must-have for SEO practitioners, teachers, students, marketers, and anyone who is interested in learning and implementing search engine optimization. You can’t just leave it up to chance whether Google directs the prospects to you or not!

Dan Gaul | Co-Founder and CTO of Digital Trends

This book is a must-read for anyone as it provides invaluable insights into why SEO is essential for success and expertise on how to get the results you need. Written by some of the top SEO experts in the industry, The Art of SEO is the ultimate resource for anyone looking to maximize their online visibility.

Greg Merrilees | Founder of Studio1Design.com

This updated book is THE BLUEPRINT for essentially uncovering hidden cash in your business. It has everything from technical SEO to high-level strategies for on-page and backlinks — everything the modern business needs to know to dominate organic search now and into the future! Highly recommended!

Chris Sherman | Founding Editor, Search Engine Land, andVP Programming, Search Marketing Expo

An essential guide to best practices and cutting-edge tactics that belongs on the desk of all search marketing professionals, especially in these days of nearly constant change, updates, and new approaches by the search engines.

Greg Jarboe | President of SEO-PR, and author of YouTube and Video Marketing

The Art of War isn’t about Chinese pottery, and The Art of SEO isn’t a paint-by- numbers kit. This 750-page book is a comprehensive guide to search engine optimization strategies and tactics written by three SEO experts: Eric Enge, Stephan Spencer, and Jessie Stricchiola. The fourth edition covers the latest changes in the digital marketing landscape, including the advent of ChatGPT. So, this book continues to be a must read for anyone interested in mastering SEO.

Taki Moore | Coach Marketing Expert

"Staying on top of your SEO is crucial to your marketing game - and for this The Art of SEO is the best resource out there, by experts who know the art and the science of SEO."

Seth Besmertnik | CEO and Co-Founder, Conductor

"In a world where consumers spend more time on the web than all other media combined, getting found is crucial to business success. The Art of SEO unlocks the core of what it means to get found and how to accelerate your growth through creating value for your customers. This is a must-have for any progressive marketing team."

Lewis Howes | two-sport All American, Olympic hopeful, entrepreneur, and the host of The School of Greatness podcast

"The Art of SEO continues to be one of the best educational resources for having an SEO strategy that dominates. With SEO being a fast-paced, ever-evolving field, the third edition is a must to stay on top of the latest updates and changes."

Steve Spangler | Founder of Steve Spangler Science

"If I'm going to devote time to learning something, I want to learn from the best. The authors of The Art of SEO are simply the best at what they do...and they share their expertise in such a way that it's easy to read and understand. Whether you're a CEO or just climbing up the ladder, you should have a solid foundation of SEO and this book is where to start."

Ramez Naam | Former Relevance Group Program Manager, Bing, and Author of Nexus

"This is the book to read on SEO, packed full of knowledge from beginner to expert to master."

Kristopher B. Jones, Founder of LSEO.com and best-selling author of Search Engine Optimization: Your Visual Blueprint to Effective Internet

"The Art of SEO represents a comprehensive and instructive guide to mastering search engine optimization for webmasters new and experienced. While the SEO industry continues to evolve, the primary teachings of this seminal book hold constant - SEO continues to be an art that can be learned and finessed when armed with the tools and tips recorded in these writings. "

Jeni Larson Hott, 7 Figure Blogger

"Once again, The Art of SEO takes its place as the only SEO book on my bookshelf. It is the first resource I recommend to both new and experienced bloggers with good reason: it helped me lay the foundation that resulted in more than 100 million organic hits to my site and has repeatedly achieved stellar results for those I've mentored. In its third edition, The Art of SEO expands to cover the latest on search engine logic, social implementation, and staying ahead of the ever-changing algorithms. A brilliant, concise, essential guide to search engine optimization that every online marketer should read and put into practice."

Chris Goward | Founder (exited) of Widerfunnel, and Author of You Should Test That

"If you ever want to sell anything, you can't overestimate the importance of understanding search behavior. And there's no stronger team of A-players to write about search engine optimization. Everyone should read this book!"

Ken Rutkowski

"After diving into the third edition of The Art of SEO, I felt like a gladiator armed with all the right knowledge and tools to take on the ever-changing world of SEO."

Gokul Rajaram | Product Engineering Lead at Square, former Product Director, Ads at Facebook, Former Product Director, AdSense at Google

"The Art of SEO combines the expertise of three leading search experts in the world, making it an invaluable resource."

Brian Tracy | President of Brian Tracy International

"The Art of SEO is an innovative book that can change your fortune and the future of the company forever, starting with the very first page. The book is full of valuable information that will save you countless hours - and perhaps make you millions of dollars - when promoting your business online. The concepts and ideas presented are easy to understand and follow, which is key for brands or companies that are busy focusing on their product or service, but need to keep well-informed. The three authors behind this book, Stephan Spencer, Eric Enge, and Jessie Stricchiola, bring together collectively decades of experience and share some of their most innovative methods, research, and strategies to save you valuable time and money in accomplishing measurable results in your SEO. Being in its fourth edition, the authors of The Art of SEO are constantly following the latest changes, and providing the most up-to-date, comprehensive, tried- and-tested techniques to keep you ahead of the curve. As I've said in many of my talks, if you're not upgrading your skills, you're falling backwards. The Art of SEO gives you the latest information to stay competitive in the field, with all the knowledge readily available at your fingertips."

Cyrus Shepard | Director of Audience Development, Moz

The Art of SEO is hands-down the gold standard of SEO books. It was the first SEO book I ever owned and the newly updated edition is filled with relevant, helpful information for anyone who wants to be better at Search Engine Optimization.

Jordan Koene | VP of Professional Services, Searchmetrics

"Hands down the most valuable book on understanding SEO!"

Sean Kainec | Head of SEO, Home Depot

Edition after edition, the Art of SEO continues to bring the top strategies, research, tactics and insights into our ever changing industry. SEO is far from easy, but having a resource like this makes it just a bit more manageable as we tackle all that Google and other technologies throw at us.

Erin Everhart | Director Digital Retail & Loyalty – Arby’s at Inspire Brands

Organic traffic is one of the strongest traffic and sales-driving channels, and The Art of SEO is the best resource out there that captures how to maximize it. From planning your strategy and understanding all the technical considerations to demystifying mobile and local, The Art of SEO covers it and makes clear for both the expert SEO practitioner and the general digital marketer. Anyone working in e-commerce needs this book on their shelf.

Vanessa Fox | Author of Marketing in the Age of Google

"Search is becoming increasingly important for marketers to understand. Businesses that don't include organic search as a core component to their marketing efforts risk being left behind as their competitors and their customer move forward. This book cover a lot of ground - it's full of stats, advice, and tools to equip marketers in their organic search efforts."

Zac Johnson | Superaffiliate and Blogger and ZacJohnson.com

"The moment you think you know everything about SEO, this book will put you back in your place."

Bryan Eisenberg | New York Times Bestselling author of Call to Action, Always Be Testing, Waiting for Your Cat to Bark and Be Like Amazon

"The Art of SEO is the perfect complement to the science of conversion optimization. This book is a must-read volume by three highly regarded industry veterans."

John Chow | Superblogger, JohnChow.com

"Anyone who wants to know how SEO really works must read The Art of SEO. This is a true reference work."

Joseph Kerschbaum | Senior Vice President, Search & Growth Labs at DEPT

The fourth edition of The Art of SEO expands and enhances a book that was already the industry standard for SEO education and strategy. Anyone looking to optimize their website and get better rankings on the search engines should keep this book on their desk and refer to it daily. All of the advanced technical SEO strategies are covered in a straightforward method that is easy to understand and action-oriented. When you are finished reading this book, you will have a better grasp on how search engines work and how you can optimize your website with expert proficiency. If you want to drive more traffic to your website, engage your audience on a deeper level, generate more sales, and grow your business—this book lays the plan out for you.

Amy Africa | CEO, Eight by Eight

"DO NOT BUY THIS BOOK. Please. I beg of you. If you compete with us or with any of our clients, do not buy this book. It's become our go-to source for anything -- and everything -- we need to know about successful search engine optimization."

Eric Ward | "a.k.a Link Moses"

"I've known and followed the authors for years, each a bona fide expert in their own right. Their collective wisdom in one book is truly a gift to the industry. This has to be the #1 "must-read" SEO book ever written."

Gord Hotchkiss | President, Enquiro Search Solutions

In The Art of SEO, Eric Enge, Stephan Spencer, and Jessie Stricchiola have taken on the daunting task of compiling a comprehensive, step-by-step walk-through of what it takes to rank well on search. They go well beyond the usual tactical aspects, addressing fundamental challenges like understanding user intent, integrating an SEO culture within your organization, properly measuring success, and managing an SEO project. This is a deep, deep dive into the world of organic optimization, and you couldn't ask for better guides than Enge, Spencer, and Stricchiola. Clear a place on your desk, because this is going to be your SEO bible.

Tim Ash | CEO of SiteTuners.com, and author of the best-selling Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions

"The Art of SEO is really about the science of SEO. This detailed and practical guide to SEO mastery, from a panel of all-star practitioners, will give you the edge. Get it before your competitors do!"

Sara Holoubek | CEO, Luminary Labs

"Rarely does a work so thoroughly deconstruct the art and science of SEO: what it is, how it works, who makes it happen, and why it is important to the modern firm."

Sean Singleton | Digital Marketing Manager, American Apparel

"The Art of SEO, Third Edition, reads like an Ian Fleming novel, intriguing the reader with surprising insights and exciting new ideas...all while making SEO seem oh-so-sexy."

Mike Moran | Co-Author of Search Engine Marketing, Inc. and author of Do It Wrong Quickly

As a co-author of a book people refer to as “The Bible of Search Marketing,” you might think that I wouldn’t recommend other search books. Not so. But I recommend only excellent search books written by outstanding search experts. The Art of SEO easily clears that high standard and is a must-read for anyone serious about organic search success.

Ken Jurina | President and CEO, Epiar

"Regardless of whether you're a beginner or an expert search marketer, The Art of SEO delivers! From keyword research and search analytics to SEO tools and more!"

Will Critchlow | CEO, SearchPilot

There are no better guides through the world of SEO - the combined experience of these authors is unparalleled. I can't recommend highly enough that you buy this book.

Allen Weiss | Founder and CEO, MarketingProfs

"Simply put...The Art of SEO is a smart book on search engine optimization. Neatly laid out, comprehensive, and clear...this edition explains the nuances of cutting edge tactics for improving your SEO efforts. I refer to it constantly."

Jim Sterne | Producer of the eMetrics Marketing Optimization Summit and Chairman of the Web Analytics Association

"Roll up your sleeves, buckle your seat belt, and take the foot off the brake. You are about to go on a journey from the basics to the very high-end, enterprise level, and then into the future of the art of SEO. These three authors have been involved in Internet marketing from the very start and have hands on experience. These are not pundits in the search for an audience bu practitioners who have actually done the work, know how it's done, and have the scars to prove it. This is a dynamite primer for the beginner and a valued resource for the expert. Clear, concise, and to the point, it may not make you laugh or make you cry, but it will make you smart and make you successful."

Dana Todd | President of Interimpathic and Co-Founder of SEMPO (Search Engine Marketing Professional Organization)

"There is only a small number of books I recommend to people who want to truly grok search, and this is one of them. The Art of SEO is practical, tactical, deep, and wide. There is no other book more comprehensive in scope that also goes so deeply on the technical requirements of competing in today's search marketing war. Both beginners and experienced web developers can find wisdom and guidance in its pages, and will find themselves referring to it daily for examples and decision-making help."

Adam Audette | SVP, Organic Search, Merkle, and Lead SEO for Zappos.com

"In your hands is a definitive collection of SEO knowledge from three leading practitioners of the art. This book is required reading for my company, and we're also recommending it to our clients."

Barry Schwartz | News Editor, Search Engine Land, and Editor, Search Engine Round Table

"There are no better names in the search marketing industry to write a book on the art of SEO than these three authors. Each author has gems of knowledge to share individually, and all of them teaming up to write a book is like discovering a treasure."

Ben Jesson | Co-Founder and CEO of Converion Rate Experts

"An amazingly well-researched, comprehensive, and authoritative guide to SEO from some of the most well-respected experts in the industry: highly recommended for anyone involved in online marketing."

Mitch Joel | Founder, ThinkersOne, and Author of Six Pixels of Separation & CTRL ALT Delete

It's more expensive than ever to get digital advertising right. Cost of acquisition, search volume, and more is causing many brands to rethink their spending and strategy. One strategy that has remained true (and powerful) is the art and science of search engine optimization. It's not always easy... and it takes time, but the results always astound. What you are holding in your hands is the bible when it comes to SEO. Want to truly create a moat and get ahead of your competition? Dig in!

Duane Forrester | Author of New York Times Best-seller How to Make Money with Your Blog and Turn Clicks Into Customers, and Senior Project Manager, Bing, former SEMPO Board Member

"With over 80% of Internet sessions starting with a search, you should be looking for ways to develop traffic from search engines. The Art of SEO is a book I continually recommend to beginners and more experienced marketers. This book can shave years off the learning curve for anyone thinking of delving into the world of search marketing. The Art of SEO walks you through the most important steps in planning and executing a top-flight program. The authors of this book are trusted individuals whose repeated, proven success working with SEO and social media marks them as leaders. Easy to understand and well-written, this book walks you through everything you need to understand to be successful with your SEO campaigns. Read now, prosper now and later."

Ross Dunn | CEO/Founder, StepForth Web Marketing, Inc.

With the immense changes in the search engine landscape over the past few years, there couldn't be a better time for the fourth edition of The Art of SEO. Do your career, and yourself a favor, and read this book.

Bruce Clay | President, Bruce Clay, Inc.

"I have personally known and respected each author for many years, and this book is a superb collection of their collective wisdom for implementing SEO for your website. I trust the information presented in this book will help readers accomplish their goals. You can never know too much about SEO in this ever-changing and competitive space. Read this book."

Christine Churchill | President, KeyRelevance

"Presenting the inner mechanics of search engine optimization is a daunting task, and this book has accomplished it with flair. The book reveals the closely guarded secrets of optimizing websites in a straightforward, easy-to-understand format. If you ever wanted to unravel the mysteries of the most enigmatic discipline on the Internet, this is the book you want as your guide. This book is so comprehensive and well-written, it might just put me out of a job."

Danny Sullivan | Editor-in-Chief, SearchEngineLand.com, Producer, SMX: Search Marketing Expo

"Written by some of the top minds in SEO!"

Andy Beal | Co-Author of Radically Transparent, Founder of Trackur and Marketing Pilgrim

"The Art of SEO is a masterpiece in search engine optimization techniques. Whether you're technical or creative, whether a coder, a designer, a copywriter, or a PR professional, you need this book."

Jeremy Schoemaker | Founder of Shoemoney Media, Author of Nothing's Changed But My Change: The ShoeMoney Story

"As an online marketing guy, I'm aware of how much your search engine visibility can either skyrocket or impede your traffic and earning potential. I rely on traffic from Google to drive my business forward. The Art of SEO is hands down the most complete and user-friendly resource for the real-world application of SEO, the kind that gets you paid."

Disa Johnson | CEO, Searchreturn

"This must-have book by industry heavyweights is a milestone. The material is convincing and compelling. Most important of all, the ideas make powerful strategies for successfully marketing sites online."

Jenise Uehara | CEO of Search Engine Journal

The Art of SEO masterfully unravels the intricate world of search engine optimization, blending marketing and technical expertise to illuminate this often-misunderstood field. Providing insights that range from SEO fundamentals to advanced techniques, this book is an indispensable guide for beginners and an invaluable reference for seasoned practitioners. Stephan Spencer, Eric Enge and Jessie Stricchiola have written the definitive resource for anyone looking to excel in this hyper-dynamic landscape.

Michael Kahn | Global CEO, Performics

"In an ever-changing digital landscape, implementing a successful SEO program remains a crucial foundational priority of leading brands. It drives paid, owned, and earned visibility that is critical to capturing intent wherever it is expressed. The Art of SEO is a must-read for any brand or agency that wants to drive discoverability and results through SEO. This book takes deep, technical topics and breaks them down into something applicable, accessible, and usable.